What can happen in Oakland schools:

We have worked with OUSD legal to clarify what activities are legal on school sites. Here is our quick interpretation of the guidance provided, but we encourage everyone to review the official guidelines prior to engaging in activities at the school site:


Principals, Teachers and OUSD staff

Principals, teachers and OUSD staff can share educational messages about the initiative. Those messages:

  • Need to be neutral (can’t use loaded language–i.e. Loopholes, unfair, etc.).
  • Cannot advocate for a political action (i.e. vote for this initiative, get involved with the campaign).
  • Can provide factual and verifiable information about the expected benefits for schools or our community.
  • Must be approved ahead of time by OUSD legal

To simplify and streamline, these messages have been reviewed and approved by OUSD legal. They may be adapted with the name of your school or specific date information without requiring re-approval by OUSD.


The California PTA has already endorsed Schools and Communities First: https://capta.org/focus-areas/advocacy/state-ballot-measures/split-roll-initiative
This means that all Oakland PTAs that are part of the statewide PTA organization are part of this larger PTA endorsement. A number of Oakland PTAs are also endorsing at the local level as this provides a platform to communicate with your parent population explicitly about the initiative and why it is important for our schools.


As an individual parent you can do a number of things:

  • Bring up and state your support for the initiative at PTA and school site meetings and school events where you are speaking as an individual
  • Share information with other parents at the school as long as you are doing so using as an individual 
  • You can post about the initiative onto the google groups and chat sites for your school
  • Join signature gathering events at your school


Schools and Communities First related events can be convened on a school site with the following restrictions:

  • The event can only be educational (same restrictions as above), or
  • A civic permit has been applied for and approved for this event which states the event’s political purpose.  Please contact EquityAlliesforOUSD@gmail.com if you are interested in obtaining a civic permit for an event at your site.  


Information on the initiative can be disseminated with the following restrictions:

  • For events in which a civic permit specifying their political nature has been requested, Prop 15 campaign materials can be used.
  • For all other events and activities information on the initiative can be distributed as long as that information:
    • Comes from a neutral source.
    • Does not advocate for a political action (i.e. vote for this initiative, sign a petition, get involved with the campaign).
    • Provides factual and verifiable information about the expected benefits for schools or our community.
    • Has been approved ahead of time by OUSD legal.

This document  has already been approved by OUSD. It summarizes the initiative based on the analysis done by the Legislative Analyst’s Office.


A detailed analysis is currently underway to identify how many resources will come to the Bay Area.  We are waiting for a University of Southern California report on the projected numbers for Oakland and OUSD specifically.  In the interim current projections are that Schools and Communities First would result in up to an additional $12 billion dollars in revenue per year for California schools and community services.*

This translates to an estimated $592 to $716 million for Alameda County, and more than $3.8 Billion per year across the Bay Area.**  This could mean anywhere between a very conservative $13 Million to close to $50 Million per year for OUSD.***

* California Secretary of State’s Office; Initiatives and Referenda Cleared for Circulationhttps://www.sos.ca.gov/elections/ballot-measures/initiative-and-referendum-status/initiatives-referenda-cleared-circulation
** University of Southern California; Dornsife Program for Environmental and Regional Equity; Getting Real about Reform II: Estimating Revenue Gains from Changes to California’s System of Assessing Commercial Real Estate; February 2020
*** Sources varied


Schools and Communities First is endorsed by a broad coalition of educators, community organizations, labor unions, small business owners, technology leaders, philanthropic foundations, elected officials and others. Statewide we have over 500 endorsers. In Oakland this includes:

Political Leaders
  • Oakland Mayor Libby Schaaf
  • City Council Members: Rebecca Kaplan, Dan Kalb, and Nikki Fortunato Bas
  • Senator Nancy Skinner, 9th Senate District
  • Assemblymember Rob Bonta, 18th Assembly District
  • State Superintendent (and Oaklander) Tony Thurmond
  • Keith Carson, Alameda County Supervisor
  • Wilma Chan, Alameda County Supervisor
  • SF Mayor London Breed
Educational Leaders
  • Oakland Unified School District
  • Oakland Education Association
  • California PTA
  • School Board Officials: Jody London, OUSD; Shanthi Gonzales, OUSD; and, Nina Senn, OUSD (Ret)
  • California Federation of Teachers
  • California Teachers Association
Social Justice Organizations
  • ACCE Action
  • Oakland Rising
  • PICO California
  • Faith in Action Bay Area
  • East Bay Community Foundation
  • AYPAL: Building API Community Power
  • Bay Rising
  • Californians for Justice
  • Equality California
  • East Bay Alliance for a Sustainable Economy (EBASE)
  • East Bay Asian Youth Center
  • East Bay for Everyone
  • Parent Voices Oakland
  • SEIU California


A number of community groups are working to support Schools and Communities First organizing across Oakland.  The following groups have been actively participating in our planning efforts so far. 

Want to get involved? Please e-mail us at: nilofera33@gmail.com

  • Equity Allies for OUSD
    Equity Allies for OUSD is a group of parents and community members who want equity in opportunities, access and outcomes for all children in Oakland Unified School District (OUSD) schools.
  • Oakland Education Association
    The Oakland Education Association is the exclusive representative of nearly 3000 teachers, counselors, nurses, psychologists, librarians, speech pathologists, social workers and teacher substitutes in K-12, Early Childhood and Adult Education in the Oakland Unified School District. 
  • Faith in Action East Bay
    Faith in Action East Bay develops leaders who build power through their congregations and schools to bring about systemic change and improve the quality of life for their families.
  • Californians for Justice
    Californians for Justice is a statewide youth-powered organization fighting to improve the lives of communities of color and other marginalized communities.
  • Justice 4 Oakland Students
  • League of Women Voters
  • ACCE
  • Educators for a Democratic Society
  • Wellstone Democratic Club Education Committee
  • Ride for a Reason

Official state-wide campaign resources:

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